Resources
Guides & playbooks for growing online
Practical, no-fluff answers from our growth team — local SEO, reviews, websites, and the questions owners actually ask.
Guide
The real math of delivery app commissions — and when direct ordering pays for itself
Marketplace apps take 20–30% of every order. Here's what that actually costs a typical restaurant per year, and the break-even point where your own ordering channel wins.
Jul 8, 2026 · 6 min read
Playbook
How to get more Google reviews for your restaurant — without begging or buying
Review count and recency decide whether you appear when someone searches 'best dinner near me'. Here's a repeatable system that generates steady reviews from real diners.
Jun 24, 2026 · 5 min read
Guide
The local business owner's guide to winning the Google map pack
The three-listing map pack captures the majority of local search clicks. Here's what actually determines who appears there — and the five fixes with the biggest impact.
Jun 10, 2026 · 6 min read
Playbook
How to respond to negative reviews — with templates that protect your reputation
Your response to a bad review is written for the thousand future customers who read it, not the one who wrote it. Here's the framework and copy-paste templates.
May 21, 2026 · 5 min read
Guide
What a restaurant website actually needs (and the PDF menu killing yours)
Diners visit your site to answer three questions in under thirty seconds. Most restaurant websites fail all three — starting with the menu buried in a PDF.
May 6, 2026 · 6 min read
Playbook
The marketplace listing tune-up: getting more orders from Uber Eats and DoorDash
Two restaurants with identical food can see wildly different marketplace sales. The difference is listing craft — photos, menu structure, ratings hygiene, and smart promotion use.
Apr 28, 2026 · 6 min read
Guide
Website redesign checklist: 12 things your business site must do in 2026
Most small business websites fail the same dozen checks. Run this list against yours — each miss is costing you customers you'll never know about.
Apr 14, 2026 · 7 min read
Guide
QR menus that guests actually like — and what they quietly do for your margins
A QR menu done right updates in seconds, upsells politely, and feeds you data a paper menu never could. Done wrong, it's a PDF and an annoyed table.
Mar 18, 2026 · 4 min read
Guide
AEO explained: how to get your business recommended by AI assistants
Customers now ask ChatGPT and Google's AI for recommendations. Answer engine optimization decides whether your business is the answer.
Mar 2, 2026 · 5 min read
Playbook
A 30-day social media plan for restaurants with no time for social media
You don't need to go viral. You need to look alive when a potential guest checks your profile. Here's a month of posts you can batch in two hours.
Feb 25, 2026 · 5 min read
Playbook
Audit your own online presence in 20 minutes (before your customers do)
Search yourself the way a customer would and score what you find. This 15-point self-audit reveals exactly where you're losing people.
Feb 11, 2026 · 4 min read
Guide
Menu SEO: how to show up when someone searches for a dish, not a restaurant
'Best ramen near me' is searched far more than your restaurant's name. Whether you appear depends on how your menu lives on the web.
Jan 20, 2026 · 5 min read
Playbook
Turning first-time delivery customers into direct-ordering regulars
The marketplace brought them once. Whether their tenth order pays 25% commission or 5% is up to you. Here's the conversion system, step by step.
Jan 6, 2026 · 5 min read
Guide
Local SEO for multi-location restaurants: one brand, every neighborhood
Each location competes in its own map pack against its own neighbors. A single website and one Google profile can't win five neighborhoods at once.
Dec 9, 2025 · 6 min read
Guide
Using your order data to fill slow nights (instead of guessing)
Your ordering system already knows your quiet hours, your best customers, and which menu items pull repeat orders. Most restaurants never look.
Nov 18, 2025 · 5 min read