Using your order data to fill slow nights (instead of guessing)

Every restaurant knows Tuesday is slow. The useful questions are narrower: slow for dine-in but not delivery? Slow for new customers or regulars too? Which items still sell on Tuesdays, and which customers have ordered on a Tuesday before? Order data answers all of these — and turns 'run a Tuesday special' from a guess into a targeted move.

The highest-value report is repeat behavior. If 60% of first-time direct customers never order again, the leak isn't marketing, it's follow-up. If a dish is frequently a first order but never a reorder, that's a menu signal no amount of promotion fixes.

Three reports worth acting on

Orders by hour and day, split by channel — this tells you when a promotion is defending a busy night (wasted margin) versus filling a dead one. Item-level performance, split by first orders versus reorders — this finds your acquisition dishes and your loyalty dishes, which deserve different placement and photography. And customer frequency cohorts — the small group ordering monthly is worth more than any new-customer campaign, and a simple 'we miss you' offer to lapsed regulars routinely outperforms broad discounts.

Close the loop

Data only matters if a decision follows. The rhythm that works: one monthly review of the three reports, one experiment per month — a targeted offer, a menu reorder, a photo upgrade on an underperforming bestseller — and a check the following month on whether it moved.

Every Elevaro package includes the analytics dashboard and monthly reporting, and Scale adds a strategy session where we read the data with you and pick the next experiment.